1. Overview
Blue is a technology-driven solution platform that empowers users of Blue’s mobile applications to arrange and schedule transportation quickly. Through the platform, users can connect with third-party providers who offer these services, all under arrangements with Blue or its affiliates.
In this policy, Blue explains the collection and use of personal data through its application. It is expressly intended for those who utilize transportation and related services through their account, known as Users.’ In contrast, those who provide transportation to users through limousine companies or sponsored by them are called ‘Drivers.’
Our privacy practices comply with applicable laws where we operate. This means we protect your Personal Data under Estonian laws and maintain Confidentiality procedures with our employees, suppliers, and other partners.
2. Methods of Data Collection by Blue:
User-Generated Data: Blue collects the following types of user-generated data: (a) User-Generated Profile Details: Information that user provides to create or update his profiles. (b) User’s Demographic Details: Information about user’s demographic characteristics. (c) User-Generated Content (UGC): Content created and shared by user on the platform or online service. (d) Details Related to Travel Arrangements and Plans: Data associated with user’s travel schedules.
Driver-Generated Data: Blue collects the following types of driver-generated data: (a) Driver-Generated Profile Details: Information that driver provides to create or update his profiles. (b) Driver Check Information: Data obtained through background checks for the driver. (c) Identity Verification through Photos: Photos are used for verifying driver’s identity. (d) Driver’s Demographic Details: Information about driver’s demographic characteristics. (e) Driver-Generated Content (DGC): Content created and shared by driver on the platform or online service. (f) Details Related to Travel Arrangements and Plans: Data associated with driver’s travel schedules. (g) Driver and vehicle legal status verification information: Data collected through the driver app to ensure that legal requirements are met.
Service Usage Data: During the use of its services, Blue collects the following data: (a) Geographic Information about the Driver: Location-related data of the driver. (b) Geographic Information regarding user: Data relating to the user’s geographical location. (c) Financial Exchange Information: Data related to financial transactions within the platforms. (d) Application Data: Information gathered from user interactions with the Blue application and the driver interaction with the Blue platform and Blue driver application. (e) Information Exchanged during User and driver Interactions: Data obtained through communication and interactions between users and drivers on the platform.
External Provider Data: Blue collects data from external providers in the following ways: (a) Marketing Services: Data acquired from marketing service providers. (b) Financial Providers: Information obtained from financial service providers. (c) Insurance Institutions: Data collected from insurance institutions. (d) Transit Companies: Information received from transit service providers and (e) Social Media: Data gathered from social media platforms.
3. How Blue Utilizes Personal Data for Transportation, Services, and Safety
Blue uses personal information for efficient transportation, customer service, ride information, research, fraud prevention, automatic entry and alerts, marketing and advertising, legal proceedings, and location-based services.
Blue utilizes data to provide, customize, uphold, and enhance its comprehensive range of services. This includes creating and updating user accounts, facilitating transportation operations, implementing dynamic pricing mechanisms, processing payments, personalizing user profiles, and providing timely trips.
Furthermore, data is instrumental in ensuring the safety and security of users and drivers, offering users and drivers support, and enabling seamless communication between individuals engaging with the platform.
4. Data Sharing and Collaboration: A Path to Success and Impact
Blue can share data with a diverse range of users, encompassing riders, carpool trip participants, and drivers; furthermore, data sharing can extend to include other entities, Blue”s trusted business partners, and emergency services when necessary.
Blue believes in the power of collaboration and sharing. To provide the best possible services, we work closely with our affiliates, service providers, business partners, background and identity verification providers, cloud storage providers, social media companies, marketing partners and platform providers, advertising agencies, Networks, consultants, lawyers, accountants, insurance and finance partners, and airports. We may also share data for legal reasons, such as in the event of a dispute, as required by applicable law, regulation, license or operating agreement, legal process, or government requirements. Our commitment to transparency and compliance means we only share data in accordance with applicable laws and regulations.
5. Responsible Retention Process: Preserving Your Personal Data
At Blue, we prioritize the security and privacy of your Personal Data. Our retention process ensures that we only hold onto your information for as long as necessary to fulfill its intended purpose, meet our legal and business obligations, and comply with applicable laws.
We understand the importance of protecting your privacy and strive to maintain the highest data protection standards. Our responsible retention process ensures that your Personal Data is handled carefully and in accordance with regulatory requirements.
Rest assured that we do not retain your data for longer than required. As soon as your information has served its intended purpose or is no longer necessary, we take the steps needed to safely and securely delete it.
By implementing these measures, we aim to provide you with peace of mind, knowing that your Personal Data is treated with utmost care and respect throughout its existence.
Please get in touch with our dedicated support team with questions or concerns about our retention process or data protection practices. We are always here to assist you.
6. Transparent Policy Updates: Adapting to the dynamic demand of the business and adhering to Laws
At Blue, we believe in transparency and keeping our users and drivers updated. Therefore, our Privacy Policy may be revised occasionally to align with our changing business requirements and ensure compliance with Estonian laws.
We understand that privacy matters, so we strive to maintain the highest level of confidentiality and security for your personal information. Our Privacy Policy reflects our commitment to safeguarding and outlining how we handle and protect your data.
These policy updates are essential as our business evolves and adapts to meet the needs of our valued users and drivers. We understand the importance of staying up-to-date with the latest regulations and best practices to protect your privacy. We will always strive to provide clear and transparent communication during this process.
If you have any questions or concerns about our Privacy Policy or any changes made, please don’t hesitate to contact our dedicated support team. We are here to assist you and clarify your privacy and data security matters.
We appreciate your trust in Blue and remain committed to protecting your privacy while providing our services in accordance with the highest professional standards and legal requirements.